Objectives
As a charitable organization that benefits AIDS orphans in Shirati, Tanzania, Mama-Africa needed a look for its web site and promotional materials that indicated the gravity of the situation but was nonetheless friendly and welcoming.

Solutions
A palette of gold, royal blue and an earthy red were chosen as these are colours associated with the Tanzanian terrain where Mama-Africa was based. An existing brochure was redesigned using this palette and a web site was created with a unifying look and feel.

A balance was struck between presenting factual information and emotional appeals by using photographs of the children who benefited from Mama-Africa's work. The focus was on presenting how Mama-Africa was creating positive changes to encourage support.