Objectives
To provide an online calling card and showcase of the portraiture work of a Manhattan based fine artist.

Solutions
I researched Valerie Allard's clientele and looked at web sites that were directed at the same market. I discerned that certain colours, layouts and typefaces/fonts were commonlyused by elite hotels and services in Manhattan that catered to the same class that commissioned portraits. With this knowledge I constructed a portraiture web site that allowed Valerie Allard to quickly direct clients to her work in a presentation that spoke to them in familiar visual terms.

www.valerieallardportraits.com >>